The Triumph of Capitalism (and it best friend, Marketing)

To quote from the Assciated Press (RE Fox's coverage of the 2008 Super Bowl):

"This year's Super Bowl was one of the few - if only - television events where more people watched the commercials than the program itself, according to digital video recorder makers TiVo Inc."

ME: Wow. Is this a comment on pro football, the artistic qualities of commercials, or the decadent obsession the American public with all things that have to do with shopping?!